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Exclusive Interview with Colin Johanson - Part One

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July 10, 2012 - 7:52am -- Sardu
Exclusive Interview with Colin Johanson

We recently had the opportunity to sit down with Colin Johanson to discuss the launch expectations for Guild Wars 2, the importance of beta weekend feedback, and a whole lot more. Today we're pleased to bring you the first of this excellent two part interview with Colin, so continue reading to learn more about the impact of player feedback on design, and much more. And don't forget to check back tomorrow for the second part of this epic interview!

GW2Hub: How is the atmosphere in the office at the moment? Would you consider it “crunch time,” or is it much more relaxed?

Colin Johanson: It’s sort of a mixed bag of everything right now; as we approach getting a build ready for a beta weekend, we all start really cramming hard to make it the best possible experience we can. Once we get to the beta weekend, it’s much more relaxed, as we all get an opportunity to just spend three days playing the game with everyone, which reinvigorates everyone, allowing them to get ready for the next beta event and make the game even better.

We’re still trying to have a lot of fun every step of the way, though; great games are made by a team of people having a great time, and that passion and fun carries over into everything they do. Guild Wars 2 is one of the rare games that has the luxury to actually find issues with the game (via our beta weekends) and be given time by the publisher (thank you, NCsoft!) to address those issues. Because of that, we’re not crippled by the insane crunch and madness that usually accompanies other games to release; instead, we have the time to make intelligent design decisions, test them, and get them right so when we release the game, it’s one we’re truly proud of.

GW2Hub:  When we spoke at Eurogamer last year, you mentioned being nervous before the reveal of Guild Wars 2 at gamescom, when showing it for the first time. Do you feel the same apprehension going into each beta weekend?

Colin: Less so now than the very first gamescom; that moment of working on anything for 3+ years of your life and showing it for the first time is incredibly nerve-wracking. I don’t think I slept more than an hour or two on the flight to Germany or over the couple days before the show. Once we let people play at gamescom and PAX two years ago, we had a pretty clear sense we were on the right track, and people were getting behind the game we were making.

Back then it was more of a stomach-churning “what happens if no one likes it as much as we do” nervousness. You only get one chance to make a first impression, after all. Now it’s more of a nervous excitement as the game edges closer to release with each beta weekend. We went from three years of work before getting feedback to now every month or two we’re getting to iterate and then get comments from an insane amount of people in our beta weekends—that certainly helps a lot.

Pride and hubris are dangerous things in this industry, though; they’ve killed many potentially great games in the past when teams assured themselves they had a hit and didn’t listen to the feedback. It’s important that we’re always a little bit nervous about anything we do and come at it with a sense of apprehension and humility. It’s not just our game; it’s a game we’re making for all the fans of Guild Wars 2 as well. Always being respectful of that, and being willing to recognize when decisions we made aren’t working, are both extremely important to the success of the game, which is a big part of our development philosophy and strategy.

GW2Hub:  I also mentioned back then that I expected Guild Wars 2 to sell several million units in its first year based on the hype surrounding the product. After the pre-purchase and estimations that over 300,000 copies are likely to have been sold, has the pre-purchase completely surpassed all your original expectations?

Colin: I’d probably be demoted to lead content designer of toilet cleaning if I gave away any of the exact numbers…so instead I’ll just say the pre-purchase sign-ups have surpassed any of our expectations at this point, and they just keep going up. Thanks to everyone who has pre-purchased the game, we’ve been overwhelmed by the level of support from the gaming community for Guild Wars 2—the sky’s the limit at this point on where things can go from here.

The larger the audience that supports the game, the larger we can make our live team to support that audience of people, so it’s sort of a win-win for everyone at this point. We’re already starting to outline some of our plans going into the live-support mind-set, and I think, frankly, that people will be blown away by the kind of support this game is going to get after it ships. This isn’t just a game; a truly successful MMO is a service, and you have to be prepared to absolutely blow away your customers with the quality of your support if you want them to keep using your service. Our goal is to provide the best live experience anyone has seen in any MMO, period. If that wasn’t our goal, we wouldn’t be able to do it!

GW2Hub:  Is there a renewed pressure in delivering the product (and as quickly as possible) now that the game can be pre-purchased and knowing money has changed hands?

Colin: Whenever you have someone pay for something, the expectations go up, and the pressure to meet those expectations goes up as well. If we didn’t respect and recognize that, we wouldn’t be respecting the down-payment of trust our customers have given us with their pre-purchases. Our fans have shown they trust us, so we absolutely feel pressure to live up to that level of trust by providing an incredible experience. Having pressure from lots of people pre-purchasing beats the hell out of having no one buying your game—now that’s pressure!

GW2Hub:  How has the feedback from the beta weekends impacted Guild Wars 2’s development? Has any feedback really surprised you and the team and made you think, “Wow, we really have to change that now!” or were you already aware of many of the issues?

Colin: The feedback absolutely makes a huge difference to us; after every beta weekend, we have a huge review of the feedback from both the players and our internal staff. We try to tackle the major points we need to address, assigning them to the folks who can knock them out, then test, iterate, and test again until we get to the point we’re happy with the solution.

Over the years we’ve learned to not be surprised by any of the feedback we get. I’ve learned one person will say a mountain is too tall, another will say it’s too short, and a third will say there should be no mountain at all. The key is to be able to consolidate all of the feedback and identify trends, then use our data-metric tracking to help verify that those trends are indeed true issues, and then address them.

We’re generally aware of most of the issues we’ve heard raised in the beta test, which is good; if we were caught flat-footed and surprised, it’d be much more concerning. Sometimes we know there is a problem, but we want to see hundreds of thousands of people play it to help identify what the best solution is; there is no easy way for us to replicate the kind of data and feedback we get from the beta events. Some things that are already in our plan, like key bindings, can get bumped higher in priority and completed ahead of schedule if a large enough portion of the community points out they really want them.

Sometimes we get feedback for which the amount of work required to fix it just isn’t worthwhile, but we’ll at least embrace and poke fun at it. For example, some of the crop sprinklers in the human lands are located in square crop fields, but the sprinklers only spray in a circular pattern. Ian Yonika, one of our insanely talented animators, pointed this out at one point. We were past the point where it was worth the amount of time it would take to change it, and it’s a pretty tiny detail, so rather than change the game, we added “Farmer Ian” to the game. If you talk to Farmer Ian, you’ll notice his conversation very closely resembles the post Ian left in our developer forums about why the sprinklers don’t make sense. Thanks, Ian!

Simultaneously, we’re also dealing with other parts of the game that our beta testers aren’t able to see—trying to polish those areas up and get them ready for ship as well. There are additions like the Mystic Forge that have been in the works for a while, and we finally got all the necessary resources online and the forge tested to the point we were ready to show it.

GW2Hub:  Has much of the feedback given been consistent with your internal testers’ opinions? Have there been any glaring differences?

Colin: I’d say the major difference is that our internal testers have a very different testing environment than our beta event, so they are able to identify some of the issues, but it’s difficult to recognize everything, much as it is for us as well.

As I mentioned, there is seriously no replacement for our beta weekends when so many players hit the servers simultaneously. Our internal test can’t begin to replicate that when it comes to game performance, as well as the density of content and the actual in-game player experience.

For example, in our first Beta Weekend Event, we found the newbie zones were absolutely slammed the first two days of the weekend, and the populations were so high that it often made the content experience less than ideal. We simply don’t have enough people in our internal beta to truly replicate this experience for days on end, so seeing it live was something we didn’t fully anticipate. We added a bunch of features, new events, and various tweaks to the scaling system to help make that experience much more fun. By the second beta weekend, a lot of us on the content design team spent the first day bouncing around between the newbie zones to see how it worked, and we were happy to see that the tweaks we’d made helped make that first hour of gameplay more fun.

We’ve also heard for a while from our internal testers that probably the biggest challenge with the game is actually just teaching people how to play it and the nuanced differences in Guild Wars 2 from the traditional MMOs or RPGs they may be used to. We were aware of this, and we saw that same feedback come up in our open beta events as well. Solving this problem requires a lot of different solutions, and some of them we’ve done, like add better hints and tutorial-type stuff for PvP and WvW; but we’re still working on a number of things to better teach the game, and you’ll see those in the future.

GW2Hub:  How have you gone about dissecting the feedback you’ve received on the official GW2 forum? There were hundreds and hundreds of pages. It must be an absolutely mammoth task to coordinate…

Colin: Many, many hours put in by many, many people. It also requires constant, real-time monitoring, rather than just reading it all after the beta event. Sometimes it’s better to ask questions early in a thread to help direct it toward the information we need to help make informed decisions. Because of this, not only does the ArenaNet staff play the entire weekend during a beta but many of us monitor the forums along with our community team all weekend as well.

As always, thanks for reading, and don't forget to check back tomorrow for part two as our exclusive GW2 interview series continues!


Haelyn's picture
Submitted by Haelyn on

Awesome interview

A big thanks to Colin for taking the time to answer some questions!

Yski's picture
Submitted by Yski on

Can't wait for the second part

Every single forum I've used to spread anti guardian propaganda has subsequently died out on me. Coincidence? I think not!

Wedge7's picture
Submitted by Wedge7 on

Excellent and informative interview, thank you! I love the crop sprinklers work-around cheeky

Zerdav's picture
Submitted by Zerdav on

This interview is most reassuring. 

And cool ofc. 


Absimilard's picture
Submitted by Absimilard on

Nice read. It really is great to have a development team that works so close to the fans/consumers. It will be amazing to finally get this game on a daily basis come august.

What it even better is that we have only seen a small part of the game yet :)

Semper Dius

Naqaj's picture
Submitted by Naqaj (not verified) on

Excellent attempt to pry out some sales numbers. Too bad Colin is too clever for us :)

Bookah's picture
Submitted by Bookah (not verified) on

Great Questions....and even better answers Colin! Arenanets philosophy continues to impress....

oneeyered's picture
Submitted by oneeyered on

This is such a wonderful team. I was fortunate to spend 4 years in the GW beta from early alpha to release watching the game being built around us. It was really cool hitting zones that ended with red hash marks, smiley faces, and warnings of imminent death lol. But I will say this; the Anet team really did listen to the community and was a strong part of it. we tested and played with all of them daily and it was my favorite testing period next to the six year on-going test in DAOC.

Great read.

Its a simple world for complicated people



Zeraph's picture
Submitted by Zeraph (not verified) on

Great interview, looking forward to the next one.

Alter E's picture
Submitted by Alter E (not verified) on

Is it just me or did Colin not really say anything?  I mean lol each questioned was answered in as broad as way you could answer a question.  Either way thanks for the interview.

SevenWhite7's picture
Submitted by SevenWhite7 (not verified) on
ArenaNet exists as the finest example I've ever seen, of what happens when a game company actually cares about their fans, rather than numbers. A truly dedicated group of individuals who's motivation is to make the best game they can, and then share it with the world, improved even further by the feedback given by that world. Very much akin to the concept of a good person being/doing good, even when no one is watching. Thank you, ArenaNet =D

Kathie T,'s picture
Submitted by Kathie T, (not verified) on

I continue to be impressed with ArenaNet and it's workers. This was a great interview and can't wait for the next!  It's so nice to be heard as a player and not only heard but caring about what they are hearing. There just is no other game in the world for me other than GW2!


Thanks ArenaNet !

Neb's picture
Submitted by Neb (not verified) on

What's up with developers and being afraid of telling sales numbers?

Tons of them give the same excuse of losing their job if they were to tell anything.

Entombed's picture
Submitted by Entombed (not verified) on

I don't think it's so much as being afraid to tell "us".  However, the further they keep their competitors in the dark, the more they delay their progress.

Think about it.  Blizzard is developing Titan, and they are praying that they can continue and even further the success of WoW.  At the moment, Blizzard is being completely influenced by Guild Wars 2,, and many of their design decisions will come from the outcome of Guild Wars 2.  However, to truly know if they want to implement it, they need to see how popular some of the features are.  In order to know the popularity of the game and it's main features, such as buy to play and no holy trinity, they need to see sales numbers to convince their investors.  In my opinion, Guild Wars 2 is the main reason they are holding back on giving out any information they have at all.

derp's picture
Submitted by derp (not verified) on

Good interview. I think this guy really knows how to represent a company well. I could buy something that I can't afford if Colin was advertising for it, seriously no joke.

Kobra X's picture
Submitted by Kobra X (not verified) on

Any interview with Colin is terrific b/c of his absolute love for the game and his detailed responses.  Wish I could have gotten those Pre Purchase numbers off him though. Im very curious to see how my cherished gw2 has done so far.

Akilles7's picture
Submitted by Akilles7 on

Good read, I got to say that Colin and Jon are my 2 favorites in the ANet team, looking forward for the 2nd part.

Rukia's picture
Submitted by Rukia (not verified) on

A company who is out to create a great game not a great profit thank you ANet :)

DarknessFalls's picture
Submitted by DarknessFalls (not verified) on

I am so looking forward for the final beta (and the release of course ^^)

got the game as pre-purchase from mmoga with 3 days headstart and hope I'll fina "Farmer Ian" ;)

Angel98501's picture
Submitted by Angel98501 (not verified) on

Hopefully they add in the availability of romance for player character in their story, in the next couple years.  I probably will be interested in giving them money then.  As of now? not-so-much.  T.O.R. is seemingly the only one smart enough to move in that direction.

Lowenhigh's picture
Submitted by Lowenhigh (not verified) on

Romance? Meh. What you're suggesting sort of reminds me of what they did in the Fable series. If they did it that way, because we have a "home instance," then it would make better sense.

Still, romance is very "meh." Stick to RL or books for romance.

Then again, this is just the perspective of a man. I'm assuming you're a girl, and that there are thousands more that think like you, so Anet may want to consider this for a future patch. The only problem is that they may turn off men like me with something like this, hurting more than they helped.

Maybe if they ninja-patched it in and kept it quiet?

Sylv's picture
Submitted by Sylv (not verified) on

ERP jokes aside, why not roll on an RP server? 

They're trying to make personal story stuff a little broader so you're not stuck with the phenomenon of, 'every person including you has been with so-and-so' and done the same kind of thing.

Angel98501's picture
Submitted by Angel98501 on

Hopefully they add in the availability of romance for player character in their story, in the next couple years.  I probably will be interested in giving them money then.  As of now? not-so-much.  T.O.R. is seemingly the only one smart enough to move in that direction.

Floon's picture
Submitted by Floon (not verified) on

"Colin Johanson: It’s sort of a mixed bag of everything right now; as we approach getting a build ready for a beta weekend, we all start really cramming hard to make it the best possible experience we can. Once we get to the beta weekend, it’s much more relaxed, as we all get an opportunity to just spend three days playing the game with everyone, which reinvigorates everyone, allowing them to get ready for the next beta event and make the game even better."

Does this mean we can expect one final Beta between BWE3 & Launch???

Jeremy's picture
Submitted by Jeremy (not verified) on

It's because of attitudes like this toward the game that makes me confident in GW2 and excited to play. Not many companies these days seem to actually care what the fans think but I've seen from each beta that Anet and NCSoft really listens.