The GW2 Effect at PAX Prime 2012
Sometimes a game doesn’t even have to be in the expo hall to have just as big of an impact at industry events. That was absolutely the case with Guild Wars 2 this weekend during PAX Prime; a game that wasn’t even on display but had everyone talking regardless.
From the time I stepped off my plane in Seattle last Thursday, I was intent on finding some way of covering GW2 from the event. As it turns out, I didn’t even have to work all that hard to do so, with GW2 having perhaps the strongest presence of any game this year.
Read on to hear a tale of how Guild Wars 2 is already having an impact on the industry, intimate gatherings with the devs, and plenty of images and anecdotes from the hottest party of PAX Prime 2012.








